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Hair Care in Pakistan

Hair Care in Pakistan

Hair care was traditionally a feminine activity in Pakistan with females oiling their hair regularly and using only natural ingredients such as egg, yoghurt etc to keep their hair silky and strong. In lower-income households, especially in smaller towns and rural areas, these practices continue and the use of shampoo is very rare because it is considered harmful to hair. Soap is used to clean the hair while natural ingredients are used to keep it healthy. However, within the urban population, wh...

Euromonitor International's Hair Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HAIR CARE IN PAKISTAN
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Trial of Shampoos Among Lower Socioeconomic Classes Will Drive Growth
Myth-busting Advertisements and Increasing Awareness Will Drive Growth of Colourants
Conditioners and Treatments To Grow Among Higher-income Consumers
Competitive Lands
Unilever Pakistan Ltd Leads With Multiple Successful Brands
L'oréal Groupe Remains the Most Successful Hair Colourant Player
International Manufacturers Continue To Dominate With Renowned Brands
Category Data
Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 7 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 8 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Executive Summary
Improved Lifestyles and Evolving Consumer Preferences Drive Growth in 2017
Television and Social Media Play A Crucial Role in Growth of Beauty and Personal Care
International Players Dominate With Strong Brand Equity and Consumer Loyalty
New Product Launches in 2017 Are Targeted at Convenience and Consumers Seeking Benefits
Booming Fashion Industry To Encourage Growth of Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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