Hair Care in Latin America
Latin America’s hair care market quickly bounced back in 2016, to record 4.3% value growth in current terms, following a weak 2015. Brazil’s water crisis and political and economic turmoil, dampened growth, and negative habit persistence on the back of modified grooming routines will continue for years to come. Bright spots, however, can be found in Mexico, as well in opportunities to add value through products’ alignment with health concerns and urban lifestyles.
Euromonitor International's Hair Care in Latin America global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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