Hair care sales in 2016 were largely driven by hair loss treatments and conditioners, which posted current value growth of 2% and 1%, respectively. The solid performance of hair loss treatments can be attributed to the growing number of Italians paying more attention to hair loss. According to industry sources, in Italy around 18 million people suffer from hair loss. Italians are also paying more attention to the health of their hair, being keen to invest in after-shampoo treatments to condition...
Euromonitor International's Hair Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Hair Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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