Hair care in Iran remained under the strong influence of standard shampoos during 2015, as this category accounted for a 63% share of value sales. Standard shampoos, which was very dynamic during 2014, could not repeat this successful performance in 2015. Widespread advertising campaigns for anti-dandruff shampoos positively affected overall hair care during 2014, but consumption became stable again during 2015, with more moderate growth rates.
Euromonitor International's Hair Care in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Hair Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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