Despite numerous new and innovative product launches, hair care in Germany recorded a current value decline of 1% in 2016. A high level of competition and increasing pressure on prices due to discounting and promotions, especially from drugstore chains such as Müller, dm-Drogerie Markt and Rossmann, resulted in generally falling unit prices and thus declining value sales.
Euromonitor International's Hair Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hair Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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