Competition remained intense in 2016, and manufacturers frequently added new products and brands to their portfolios of mass and premium hair care. New product launches were less common in salon hair care, which lost current value sales throughout the review period. Non-salon hair care types performed better, due to company engagement in promotions and more advanced products spreading from premium and salon hair care to mass hair care.
Euromonitor International's Hair Care in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Hair Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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