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Hair Care Efficacy Expectations Expand with Shifting Consumer Needs

Hair Care Efficacy Expectations Expand with Shifting Consumer Needs

Euromonitor explores the shifting hair care needs and preferences of global consumers. Results are based on responses to Euromonitor’s 2016 Beauty Survey, which includes 20,000 online consumers in 20 countries.

Euromonitor International's Hair Care Efficacy Expectations Expand with Shifting Consumer Needs global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
    • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Hair Care Efficacy Expectations Expand with Shifting Consumer Needs
Euromonitor International
August 2017
Introduction
Shifting Consumer Hair Care Needs
Efficacy Expectations Centre on Three Core Hair Care Needs
Hair and Scalp Health
Ageing Hair Care
Ageing hair care
Healthy Appearance
Additional Efficacy Positioning Considerations
Opportunities for Hair Care Brands

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