Danish consumers increasingly looked for natural or organic hair care products, as many were concerned about the potential side effects of some ingredients. In 2016, the Danish Consumer Council tested 72 shampoos available in Danish retail stores, of which 20 contained possible allergens or endocrine disruptors. The findings were reported by several Danish media outlets and health blogs and are likely to add to the demand for more natural and/or organic products.
Euromonitor International's Hair Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Hair Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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