Hair care, with high product penetration in China, recorded stable value growth in 2017, mainly driven by upgraded consumption, as consumers traded up to high-end products, resulting in the higher growth momentum of premium hair care than mass products or the industry average. To respond to the premiumisation trend, many manufacturers introduced more premium hair care products in 2017. Tsubaki from Shiseido premiered Oil Extra or Yingyan Jingchun series in July 2017, including Oil Extra Intensiv...
Euromonitor International's Hair Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hair Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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