Thanks to rising purchasing power and consciousness of personal appearance amongst Chinese consumers in general, there was a product segmentation trend in hair care in 2016. In line with the increasing demand for personalised hair care, many manufacturers focused on the launch of new series targeting specific users, represented by the Dove Men Care Elements Series specifically for men, released by Unilever China in 2016.
Euromonitor International's Hair Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hair Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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