Hair Care in Belarus

Hair Care in Belarus

A large proportion of consumers in Belarus opted to engage in home seclusion, self-isolation and social distancing measures as a way of halting COVID-19 transmission during 2020 resulting in retail value sales growth of hair care slowing. All of these measures including a rise in the number of people opting to work from home instead of travelling to work, led to a drop in demand for hair care in volume terms due to the relaxation of personal grooming regimes as well as lower frequency of sales a...

Euromonitor International's Hair Care in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Hair Care in Belarus
Euromonitor International
May 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and consumers’ price sensitivity leads to slower growth in 2020
Players lure price sensitive consumers with promotions in 2020
Multinationals characterise hair care in Belarus, with intense competition in 2020
RECOVERY AND OPPORTUNITIES
Hair care sales growth expected over the forecast period as consumers return to hair salons and shopping at brick-and-mortar stores
Expected unit price increases likely to slow volume growth over the forecast period
Advertising and promotions will help players succeed in the forecast period
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2015-2020
Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
Table 5 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 9 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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