Hair Care in Belarus
A large proportion of consumers in Belarus opted to engage in home seclusion, self-isolation and social distancing measures as a way of halting COVID-19 transmission during 2020 resulting in retail value sales growth of hair care slowing. All of these measures including a rise in the number of people opting to work from home instead of travelling to work, led to a drop in demand for hair care in volume terms due to the relaxation of personal grooming regimes as well as lower frequency of sales a...
Euromonitor International's Hair Care in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Hair Care in Belarus
- Euromonitor International
- May 2021
- List OF CONTENTS AND TABLES
- KEY DATA FINDINGS
- 2020 IMPACT
- Home seclusion and consumers’ price sensitivity leads to slower growth in 2020
- Players lure price sensitive consumers with promotions in 2020
- Multinationals characterise hair care in Belarus, with intense competition in 2020
- RECOVERY AND OPPORTUNITIES
- Hair care sales growth expected over the forecast period as consumers return to hair salons and shopping at brick-and-mortar stores
- Expected unit price increases likely to slow volume growth over the forecast period
- Advertising and promotions will help players succeed in the forecast period
- CATEGORY DATA
- Table 1 Sales of Hair Care by Category: Value 2015-2020
- Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
- Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
- Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
- Table 5 LBN Brand Shares of Hair Care: % Value 2017-2020
- Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
- Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
- Table 8 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
- Table 9 Forecast Sales of Hair Care by Category: Value 2020-2025
- Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
- Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
- EXECUTIVE SUMMARY
- COVID-19 impact on beauty and personal care
- COVID-19 country impact
- Company response
- Retailing shift
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources