Hair Care in Asia Pacific
Looking after hair on a basic cleansing level has become an established practice in Asia Pacific, but, despite this, products remain generally unsophisticated in their claims, restricting their sale largely to non-specialist channels. However, rising concern for the health of the hair is stimulating a wave of targeted innovations and natural formulas, which are expected to help premiumise the industry, breathing a little life into its otherwise lacklustre performance.
Euromonitor International's Hair Care in Asia Pacific global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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