Haier Group in Consumer Appliances (World)
With production plants in every region in the world, Haier Group has become the world leader of major appliances by sales volume. Its acquisition of General Electric (GE) in 2016 gained Haier a strong foothold in North America, which complements Haier’s strength in large cooking appliances. With its positive stance towards product innovation, Haier has also become one of the world leaders in connected appliances and self-cleaning appliances.
Euromonitor International’s Haier Group in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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