Gum in Taiwan

Gum in Taiwan

Gum is seeing a slight slowdown in retail current value growth in 2019, while volume growth stagnates. There is a large consumer base, although innovation tends to be limited in this mature category. Over the forecast period, bubble gum is expected to see ongoing sales decline, while chewing gum is projected to post a slow increase in demand. Sugar-free gum is gaining popularity as consumers try to reduce their sugar intake for physical and oral health reasons. A small increase in the average un...

Euromonitor International's Gum in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Gum in Taiwan \nEuromonitor International \nDecember 2019\n \n \nList OF CONTENTS AND TABLES \n \nHEADLINES
PROSPECTS
Sugar-free gum profits from health appeal in a mature category
Gum leverages breath freshening and concentration attributes
Use of potentially harmful ingredients dampens interest
COMPETITIVE LANDSCAPE
Wrigley Taiwan benefits from brand recognition, marketing and variety
Wrigley uses targeted promotions to stimulate consumption
Players may seek flavour inspiration from toothpaste
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook