Gum in Slovakia

Gum in Slovakia

Mars SR kom spol’s sugar-free Juicy Fruit brand has continued to gain popularity since its relaunch in Slovakia in 2019, and the company is expected to continue to dominate in both bubble gum and chewing gum in 2020, with its popular brands Extra/Orbit, Winterfresh and Airwaves holding on to a large percentage of share in this product area, albeit with only small growth. These brands benefit from widespread appeal, strong marketing support and well-established distribution networks, and as a res...

Euromonitor International's Gum in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Gum in Slovakia
Euromonitor International
December 2020
Mars continues to dominate, as other multinationals vie for share with aggressive marketing
Smaller players struggle to compete in 2020, while private label languishes
Self-service checkouts impact impulse purchases of gum in 2020
Major players will use innovation to drive growth over the forecast period
Brands set to reflect consumers’ demands for healthier formulas and added value in gum
VAT reduction on sugar-free gum may help mitigate negative impact of COVID-19
Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 Sales of Gum by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Gum: % Value 2016-2020
Table 7 LBN Brand Shares of Gum: % Value 2017-2020
Table 8 Distribution of Gum by Format: % Value 2015-2020
Table 9 Forecast Sales of Gum by Category: Volume 2020-2025
Table 10 Forecast Sales of Gum by Category: Value 2020-2025
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Gum by Category: % Value Growth 2020-2025

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