Gum in Slovakia

Gum in Slovakia

Consumers want added value from their sugar-free gum brands, demanding for example a whitening effect or extra dental protection. This plays in favour of products such as Orbit White or Orbit Professional, which are positively viewed for their additional beneficial properties. More significant marketing is expected over the forecast period as manufacturers try to satisfy this demand. Supporting brand statements with product/laboratory tests or recommendations from dentists and healthcare special...

Euromonitor International's Gum in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Gum in Slovakia \nEuromonitor International \nDecember 2019\n \n \nList OF CONTENTS AND TABLES \n \nHEADLINES
PROSPECTS
Gum chewers increasingly look for health benefits in the products, while the category may qualify for a VAT reduction
Backed by consumer, dental and marketing support, sugar-free gum is driving overall sales
Chewing gum is evolving with new, daring flavours, while consumers increasingly prioritise fresh breath and favour premium products
COMPETITIVE LANDSCAPE
Other multinationals are set to reduce Mars’s dominance, while local players struggle to compete for shelf space
Arctic Swiss is yet to make its mark because of a lack of marketing and product education, while Tic Tac gum is making waves thanks to the brand’s big reputation
Private label is growing its share but may soon stagnate or decline as branded competition heats up in gum
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024

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