Gum in Malaysia


Attention: There is an updated edition available for this report.

Gum in Malaysia

The obesity rate in Malaysia is becoming critical, as Malaysians traditionally prefer sweet foods. As obesity leads to diseases such as heart disease, stroke, high blood pressure and diabetes, the Malaysian government has stepped in with campaigns to reverse this trend. Notably, the “Life’s Sweeter with Less Sugar” campaign is educating consumers regarding the ingredients in their food that cause obesity. With sugar free chewing gum retailing at an affordable price in the mass market and being d...

Euromonitor International's Gum in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Gum in Malaysia
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers Increasingly Embrace Sugar Free Gum As Healthy Alternative
Chewing Gum in Stick Format Helps To Offset Waning Sales of Bubble Gum
Limited Marketing Campaigns and Lack of Shelf Space Hamper Growth in Gum
Competitive Landscape
Wrigley Dominates Gum and Benefits From Strong Shelf Space and Wide Range
Bubble Gum Players Withdraw Products From Modern Grocery Retailers Due To High List Fees
Changing Distribution Focus for Domestic Player Khee San Food in Response To Stiff Competition
Category Data
Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024
Executive Summary
Slowing Population Growth, Taxes, and Food Scares Take Their Toll on Packaged Food
Flavour Innovations Meet Young Consumers' Demand for New Exotic Tastes
Players Choose Small As Perfect for Both Product Sizes and Independent Outlets
Keeping It Local and Independent To Meet Consumers' Call for Convenience
Slow Growth Has Players Looking To Food Service for Fast Distribution
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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