Gum in Estonia

Gum in Estonia

While current value sales of both chewing gum and bubble gum are declining in 2020, bubble gum is being hit the hardest. Consumers are turning to chewing gum as a healthier alternative, focusing on its ability to help keep teeth clean and healthy, with this supporting slight retail volume growth for chewing gum in 2020. A major reason for the ongoing bubble gum decline is the general negative perception of sugar-rich products as nutritional-awareness spreads. As bubble gum is mostly bought for c...

Euromonitor International's Gum in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Gum in Estonia
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
A push towards healthy eating causes consumers to turn to chewing gum over bubble gum
New flavours are becoming more available as brands experiment with innovative tastes
Coronavirus is causing steep drops in the gum category due to the impact of lockdown
RECOVERY AND OPPORTUNITIES
Bubble gum likely to struggle during the forecast period
New flavours are unlikely to drive sales during the forecast period due to recession
Dental health will become the key selling point to drive chewing gum sales
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Gum: % Value 2016-2020
Table 6 LBN Brand Shares of Gum: % Value 2017-2020
Table 7 Distribution of Gum by Format: % Value 2015-2020
Table 8 Forecast Sales of Gum by Category: Volume 2020-2025
Table 9 Forecast Sales of Gum by Category: Value 2020-2025
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Gum by Category: % Value Growth 2020-2025

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