Gum in Bulgaria
Gum continues to grow in 2022, following a sharp decline during the pandemic. Recovery began in 2021 and growth rates for both volume and current value sales are rising higher in 2022, though are expected to fall again over the forecast period. Current value sales have surpassed pre-pandemic levels (while volume sales still fall short) due to price hikes caused by rising costs in energy and transportation. Bubble gum and chewing gum are both increasing as people return to out-of-home socializing...
Euromonitor International's Gum in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Gum in Bulgaria
- Euromonitor International
- September 2022
- List Of Contents And Tables
- GUM IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Gum reclaims status as ideal breath freshener for office workers
- Players promote gum’s functionality and delivery of freshness
- Mars still rules over gum with dominant share
- PROSPECTS AND OPPORTUNITIES
- Hybrid home/work situations to undermine sales in gum
- Natural sweeteners to replace aspartame
- Mars’ leadership is unthreatened, but competition will increase as brands innovate
- CATEGORY DATA
- Table 1 Sales of Gum by Category: Volume 2017-2022
- Table 2 Sales of Gum by Category: Value 2017-2022
- Table 3 Sales of Gum by Category: % Volume Growth 2017-2022
- Table 4 Sales of Gum by Category: % Value Growth 2017-2022
- Table 5 Sales of Gum by Flavour: Rankings 2017-2022
- Table 6 NBO Company Shares of Gum: % Value 2018-2022
- Table 7 LBN Brand Shares of Gum: % Value 2019-2022
- Table 8 Distribution of Gum by Format: % Value 2017-2022
- Table 9 Forecast Sales of Gum by Category: Volume 2022-2027
- Table 10 Forecast Sales of Gum by Category: Value 2022-2027
- Table 11 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Gum by Category: % Value Growth 2022-2027
- CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
- CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027
- SNACKS IN BULGARIA
- EXECUTIVE SUMMARY
- Snacks in 2022: The big picture
- Key trends in 2022
- Competitive landscape
- Channel developments
- What next for snacks?
- MARKET DATA
- Table 13 Sales of Snacks by Category: Volume 2017-2022
- Table 14 Sales of Snacks by Category: Value 2017-2022
- Table 15 Sales of Snacks by Category: % Volume Growth 2017-2022
- Table 16 Sales of Snacks by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Snacks: % Value 2018-2022
- Table 18 LBN Brand Shares of Snacks: % Value 2019-2022
- Table 19 Penetration of Private Label by Category: % Value 2017-2022
- Table 20 Distribution of Snacks by Format: % Value 2017-2022
- Table 21 Forecast Sales of Snacks by Category: Volume 2022-2027
- Table 22 Forecast Sales of Snacks by Category: Value 2022-2027
- Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources