Guinness Nigeria Plc in Alcoholic Drinks (Nigeria)
Guinness Nigeria Plc aims to capitalise on its recent successes with new brands such as Orijin by maintaining its innovation streak by launching a non-alcoholic version of Orijin and improving the visibility of its products and brands through advertising. Prior to the success of Orijin, its key brands such as Guinness Foreign Extra Stout had been facing declining sales, which had led to annual declines in profit growth for the company and, in light of this, the company aims to revitalise these b...
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