Grupo Zena de Restaurantes SA in Consumer Foodservice (Spain)
Since the acquisition of Grupo Zena by the Mexican group Alsea, the company has seen a great performance from its major brands: Foster´s Hollywood, Domino’s Pizza and Burger King. The player continues to renew the image of every restaurant to attract customers while the situation of Cañas y Tapas and LAVACA is not as good as for the remaining brands of the firm. The company has been involved in the process of closing down low-revenue Cañas y Tapas outlets and shifting other outlets to a franchis...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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