According to latest marketing actions by the company, and after it lost the contract to exclusively distribute the Maurice Lacroix brand in Spain, the company will invest heavily in the promotion of its Viceroy brand. The brand is now focusing not only on watches but also on jewellery. Jewellery is expected to continue to gain importance for the company as sales of watches suffer from the growing competition of electronic devices in the country.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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