Grupo Jumex SA de CV in Soft Drinks (Mexico)
The company has operated in Mexico since its foundation in 1962 and its name is synonymous with a range of fruit/vegetable products, including 100% juice, nectars and juice drinks. Jumex’s strategy is to link strongly with its consumers by promoting its juices to be present at any family gathering. Jumex also signed agreements with a number of large international companies over the review period, including PepsiCo Inc, to help expand its distribution and extend its product portfolio.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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