Groupe Bertrand CHR in Consumer Foodservice (France)
Using an important marketing campaign to support the reintroduction of Burger King in France in 2012, Groupe Bertrand’s strategy is to present Burger King as a new but more fashionable version of McDonald’s and with better quality. The marketing campaign has been successful, leading to queues outside new Burger King outlets, and has created an important buzz on social media. With the acquisition of Quick Restaurants SA in 2015, Groupe Bertrand CHR holds strategic locations to shift its 400 Quick...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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