S Group in Packaged Food (Finland)
Finland’s largest retailing giant S Group ranked third among NBOs in packaged food in 2016. A key development for S Group over the review period was the launch of its new Kotimaista private label range in 2014, which is comprised entirely of domestic products. The number of products contained within the Kotimaista portfolio continued to grow in 2016 and is expected to expand over the forecast period too. In 2015 and 2016, the retailer used competitive prices as a strategy, dynamically lowering...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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