S Group in Home Care (Finland)
S Group aims to be the leading and most dynamic retailer in Finland. It is already one of the biggest players in private label home care. Its central strategy is to offer Finnish consumers competitively-priced and good quality home care products which can compete with brands. This strategy has worked well during the current economic downturn, helping the company to witness one of the strongest value growth rates in 2015 in the Finnish home care market.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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