Grocery Retailing in Eastern Europe
Geopolitical and macroeconomic factors remain key for the future of grocery retailing in Eastern Europe. The region is characterised by a mix of growing and struggling economies, and polarisation in terms of consumer preferences and market fragmentation. The market remains largely concentrated within Russia and Poland, countries which dictate brand movements amidst a fragmented competitive landscape. Modern grocery is outpacing traditional formats across the region.
Euromonitor International's Grocery Retailing in Eastern Europe global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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