Goodnite understands that it has to reinvent itself in order to stand out among other competitors by cultivating its own brand image. Mattresses in Malaysia are mostly marketed through furniture retailers or dealers whereby consumers compare and select products through product inspection and make inquiries with the salesperson. Goodnite seeks to enhance its customers’ mattress shopping experience by setting up sleep galleries and concept stores where customers are able to test the products in a...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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