Golestan Co aims to strengthen its position as the leader in tea despite the strong competition it faces through product innovations, advertising campaigns and distribution improvement. Emerging categories such as tea bags and green tea are important for the company while it will try to diversify its range in loose packaged tea to meet the needs of consumers at all income levels. Packaged rice and packaged nuts are other key categories for the company while it will try to increase its current sm...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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