Global Spirits: Recovering and Plenty of Opportunities
After three years of weak volume and value growth, global spirits saw an improved volume and value performance in 2016. This overview looks at the why this has happened and the outlook for the future, including the opportunities as well as the challenges ahead.
Euromonitor International's Global Spirits: Recovering and Plenty of Opportunities global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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