The Global Outlook for Whiskies

The Global Outlook for Whiskies

Whiskies has been a standout category within spirits around the world in recent years, with the still-dominant Scotch category increasingly sharing the spotlight with the vibrant and growing American, Irish and Japanese whiskies. Rising incomes in key markets and strong premiumisation trends should keep category growth strong in the years to come, although there are also threats looming in the form of mindful drinking trends, innovation in rival categories and trade disputes.

Euromonitor International's The Global Outlook for Whiskies global briefing offers an insight into to the size and shape of the Spirits market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

The Global Outlook for Whiskies
Euromonitor International
September 2019
Category Overview
Category Highlights
Competitive Landscape
Competitive landscape
Future Challenges and Opportunities

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