Global Licensing Trends in Adult Fashion
Licensed fashion permeates all aspects of apparel and footwear, cutting across all demographics and regions. Evergreen characters remain strong, while fashion, corporate brand, fashion, sports, music and celebrity licensing are all battling for a greater share. As fast fashion and athleisure drive growth, fashion house and character collaborations are reaching new heights. This report highlights opportunities beyond established categories, and strategies to succeed in a fast moving landscape.
Euromonitor International's Global Licensing Trends in Adult Fashion global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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