Global Key Trends in Home Laundry Appliances
Largely driven by Asia Pacific and North America, the global home laundry appliances market posted robust 4% volume growth in 2017. Also, China and the US led sales of connected models. Although the main global market trend remains larger capacity, niche demand growth on dual-drum and compact home laundry appliances is gaining momentum. With growing healthy living awareness among consumers, a self-cleaning function is becoming more critical for product differentiation and the success of laundry.
Euromonitor International's Global Key Trends in Home Laundry Appliances global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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