Global Key Insights into Built-in Appliances and Channels: Part II - Category Growth Opportunities
Western Europe leads in built-in refrigeration and home laundry appliances and ovens, whereas North America dominates built-in dishwashers and microwaves. Driven by faster growth in middle- to high-income households, Asia Pacific has higher growth especially in built-in hobs and cooker hoods. Built-in appliances’ key channels are construction and kitchen specialists, which appliance manufacturers should broaden collaborations with to increase sales and involve them earlier in the kitchen design.
Euromonitor International's Global Key Insights into Built-in Appliances and Channels: Part II - Category Growth Opportunities global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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