Global Key Insights Into Built-in Appliances and Channels: Part I - Driven Factors and Challenges
Factors such as elegant aesthetics of integrated kitchen, shrinking living space, growth of home ownership have been driving built-in appliances demand from growing middle to high income households supported by economy growth, but there are challenges ahead such as delay in marriage, coming era of generation Z, ageing population in developed markets. Western firms dominated built-in appliances market, in which Asian rivals such as Haier and Samsung expanded by acquisitions.
Euromonitor International's Global Key Insights Into Built-in Appliances and Channels: Part I - Driven Factors and Challenges global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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