Global Hair Care Overview Part I: Rooting Hair in the Numbers
The global hair care market was slow to react to evolving consumer demands in 2016. This, coupled with market volatility beyond manufacturers’ control, led to hair care continuing to grow below the beauty industry average. However, hair care concerns are increasingly reflecting those in skin care, offering brands scope to build equity. Healthier practices are rife across both emerging and developed markets, but multinationals need to widen their Western focus before they are outdone by regional...
Euromonitor International's Global Hair Care Overview Part I: Rooting Hair in the Numbers global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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