Genomma Lab Internacional SAB de CV in Consumer Health (Mexico)
Genomma Lab Internacional’s strategy on the Mexican market is to continue strengthening its position by focusing on core brands (as of March 2016 the company had a total of 95 brands), leveraging aggressive TV advertising campaigns and maintaining competitive price positioning within all consumer health categories where it competes. Additionally, the company is interested in widening its presence in grocery retailers, such as supermarkets and hypermarkets, as well as in convenience stores and in...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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