Generis Farmacêutica SA in Consumer Health (Portugal)
Generis is expected to continue to focus on the production and distribution of generic medicines of products reaching the end of their life cycle or which have already lost their patent. It will therefore aim to produce the same quality products as the original, but at a lower price, and gain volume share.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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