General Mills Inc in Packaged Food (USA)
General Mills is focused on building its core brands through effective marketing, new product innovation and merchandising efforts. In this, the company is carefully monitoring trends in the US packaged food market and plans to focus efforts on its portfolio of natural and organic brands. In addition to this big brand-building strategy, General Mills is aware of trends favouring small, local and craft food companies.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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