General Mills continues to record growth in packaged food sales although it faces stagnation in some of its core categories, such as breakfast cereals. It is also undermined by a geographic bias towards mature developed markets such as the US for its Cheerios, Green Giant and Yoplait brands, and France for Yoplait. Greek yoghurt continues to offer growth prospects in the US, while the 2014 acquisition of Annie’s Inc enables the group to benefit from the growing demand for natural & organic food.
Euromonitor International’s General Mills Inc in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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