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Gardening in Ukraine

GARDENING IN UKRAINE
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Ukrainians Invest in Gardening To Obtain Better Crops
Improving Quality of Gardening Products
Inflation Exerts Upward Pressure on Unit Prices
Competitive Landscape
Seeds Player Leads Gardening
Access To Large Store-based and Online Retailers Is A Key Success Factor
Private Label Is Weak in Gardening
Category Data
Table 1 Sales of Gardening by Category: Value 2012-2017
Table 2 Sales of Gardening by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Gardening: % Value 2013-2017
Table 4 LBN Brand Shares of Gardening: % Value 2014-2017
Table 5 Distribution of Gardening by Format: % Value 2012-2017
Table 6 Forecast Sales of Gardening by Category: Value 2017-2022
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Executive Summary
Overall Value Growth Is Below the High Inflation Rate
Consumers Remain Price-sensitive
the Competitive Landscape Remains Highly Fragmented
Internet Retailing Sees the Highest Value Sales Growth in 2017
Home and Garden Set To Improve As the Economy Recovers
Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Gardening in Ukraine

Low purchasing power saw more Ukrainians start or return to gardening. Moreover, longer-time gardeners started to invest more in horticulture, garden care, watering and gardening equipment in order to obtain better crops. This trend positively affected value sales of gardening. Over the forecast period, these subcategories are predicted to see positive retail value CAGRs at constant 2017 prices, following negative performances over the review period.

Euromonitor International's Gardening in Ukraine report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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