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Gardening in Spain

GARDENING IN SPAIN
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Green Space Is Shrinking
the Robotic Lawn Mowers Category Gains Momentum
Organic Formulations Drive Garden Care Demand
Competitive Landscape
Competition Remains Strong
Innovations Focus on Small Sizes
Spaniards Are Looking for Tools That Facilitate Gardening
Category Data
Table 1 Sales of Gardening by Category: Value 2012-2017
Table 2 Sales of Gardening by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Gardening: % Value 2013-2017
Table 4 LBN Brand Shares of Gardening: % Value 2014-2017
Table 5 Distribution of Gardening by Format: % Value 2012-2017
Table 6 Forecast Sales of Gardening by Category: Value 2017-2022
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Executive Summary
the Dynamism of the Housing Market Fosters Home and Garden Sales
Millennials Drive Demand Upwards
Chain Stores Gain in Presence
the Online Revolution Is Taking Off
Growth Is Here To Stay
Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

Gardening in Spain

In 2017 there was a small improvement in gardening sales compared with 2016 thanks to the good performance of gardening equipment, in particular lawn mowers. Nevertheless, according to Euromonitor International data, Spain has the lowest number of persons per household amongst the five biggest European economies in Western Europe. This helps to explain why the gardening per capita expenditure in Spain is among the lowest in Western Europe.

Euromonitor International's Gardening in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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