2016 outperformed the review period, when gardening was affected by the negative economic situation, strong price competition (which led to a steep decline in unit prices) and the increase of VAT from 10% to 21%. In 2016 the increasing interest shown by younger consumers in gardening led to the expansion of the consumer base, which together with the stabilisation of economic conditions and the expansion of the retail network, especially through numerous new openings by Leroy Merlin, drove growth...
Euromonitor International's Gardening in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Gardening market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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