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Gardening in South Africa

Gardening in South Africa

As the country continues to face economic struggles, water restrictions brought on by the ongoing drought are having far-reaching consequences for the gardening industry in particular. However, subcategories such as water and “other gardening” are proving to be resilient as increased consumer demand for certain goods that limit water wastage is observed.

Euromonitor International's Gardening in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


GARDENING IN SOUTH AFRICA
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Major Drought Has Far-reaching Implications for Gardening Industry
Gardening More Popular Among Suburban Homeowners
Demand for Lawn Mowers Falling, With Demand for Bedding Plants Rising
Competitive Landscape
Regional Companies Play Significant Role in Driving Category Performance
Horticulture and other Gardening Expected To Drive Growth Despite Environmental Challenges
Gardening Expected To Show Modest Growth Over the Forecast Period
Category Data
Table 1 Sales of Gardening by Category: Value 2012-2017
Table 2 Sales of Gardening by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Gardening: % Value 2013-2017
Table 4 LBN Brand Shares of Gardening: % Value 2014-2017
Table 5 Distribution of Gardening by Format: % Value 2012-2017
Table 6 Forecast Sales of Gardening by Category: Value 2017-2022
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Executive Summary
Despite Water Restrictions, Home and Garden Continues To Grow
Gardening Heavily Influenced by Ongoing Drought
Millennials Gaining Momentum As Crucial Consumer Segment As Their Spending Power Increases
Home and Garden Industry Remains Heavily Fragmented
Consumers Expected To Support Industry With Marginal Home and Garden Growth, With DIY Products Gaining Traction
Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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