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Gardening in Romania

Gardening in Romania

Gardening value sales continued to see fast growth in 2017, influenced by the rise in consumers’ disposable income and the proliferation of chained retailers and sustained by both rural and urban consumers. In the countryside, having a well-tended garden is very important and the population usually plant flowers, fruits, trees/shrubs and vegetables. Rural consumers are becoming increasingly educated and are more likely to purchase gardening power tools from chained retailers rather than using ga...

Euromonitor International's Gardening in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


GARDENING IN ROMANIA
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Popularity of Gardening Soars Among Both Urban and Rural Consumers
Lawn Mowers Sees the Fastest Growth
Competitive Landscape
Intensifying Competition
A Rising Number of Initiatives Aim To Educate the Gardening Consumer
Category Data
Table 1 Sales of Gardening by Category: Value 2012-2017
Table 2 Sales of Gardening by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Gardening: % Value 2013-2017
Table 4 LBN Brand Shares of Gardening: % Value 2014-2017
Table 5 Distribution of Gardening by Format: % Value 2012-2017
Table 6 Forecast Sales of Gardening by Category: Value 2017-2022
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Executive Summary
Good Performance for Home and Garden in Romania
the Romanian Consumer Is Becoming Increasingly Sophisticated
Home and Garden in Romania Is Fragmented
Chained Retailers Reign Supreme
Home and Garden Moving in the Right Direction
Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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