Gardening in the Philippines

Gardening in the Philippines

In 2019, horticulture saw the highest value growth in gardening, with seeds, indoor plants and “other” horticulture respectively posting the highest growth percentages within that category. Watering also saw high value growth over the year. These growth figures are a reflection of the ongoing trend of urban gardening resulting from consumers’ higher consciousness about what they eat and where their food comes from. Filipinos have become increasingly concerned about commercial farming methods use...

Euromonitor International's Gardening in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Gardening in the Philippines
Euromonitor International
April 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Urban gardening keeps trending as consumers are increasingly concerned about what they eat and where their food comes from
Horticulture continues to dominate gardening sales as consumers show greater interest in growing their own food
E-commerce offers good prospects, but home and gardening specialist retailers flourish for offering one-stop solutions in stores
COMPETITIVE LANDSCAPE
Ramgo International maintains its leadership in a category where there are only a few major players
Push by government to raise consumers’ level of awareness concerning sustainability spurs popularity of home gardening
East-West Seed sees rapid growth, capitalising on its success in developing and adapting seed varieties suitable for the tropical climate
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2014-2019
Table 2 Sales of Gardening by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Gardening: % Value 2015-2019
Table 4 LBN Brand Shares of Gardening: % Value 2016-2019
Table 5 Distribution of Gardening by Format: % Value 2014-2019
Table 6 Forecast Sales of Gardening by Category: Value 2019-2024
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Market growth remains strong, driven by rising number of new home buyers, first-time householders, and increased interest in gardening
Potential threat of IKEA’s 2020 entry into the local home and garden landscape has actually had a positive impact on local players
Home furnishings and homewares leader SM Retail maintains its clear lead in highly fragmented home and garden landscape
Home and garden specialist retailers dominate by offering one-stop shopping solutions for home renovations and new homeowners
Discerning younger consumers with higher incomes, new homes and people establishing their first households expected to drive growth
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2014-2019
Table 9 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 11 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 13 Distribution of Home and Garden by Format: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format and Category: % Value 2019
Table 15 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources

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