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Gardening in Japan

Gardening in Japan

Gardening is popular among older consumers who tend to enjoy taking care of gardens after retirement. Consumers can start gardening by using garden space rented out by local government or non-profit organisations where they can attend lessons to learn how to manage gardens. The health and wellness trend is a driving factor for gardening among elderly consumers, but the decline in the gardening population due to ageing is the primary concern among gardening players. Some players have introduced b...

Euromonitor International's Gardening in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


GARDENING IN JAPAN
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Older People Remain the Main Consumers of Gardening Products
Indoor Plants Meet Demand From Small Urban Apartments
Light and Safe Gardening Power Tools Remain Popular
Competitive Landscape
Takii and Sakata Continue To Dominate Seeds in 2017
Plant Protection Is Dominated by Sumitomo Chemical Group Companies
Category Data
Table 1 Sales of Gardening by Category: Value 2012-2017
Table 2 Sales of Gardening by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Gardening: % Value 2013-2017
Table 4 LBN Brand Shares of Gardening: % Value 2014-2017
Table 5 Distribution of Gardening by Format: % Value 2012-2017
Table 6 Forecast Sales of Gardening by Category: Value 2017-2022
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Gains Attention From A New Group of Consumers Enjoying DIY
Power Tools Continues To Receive Attention From Both Beginners and Professionals
Nitori Continues To Lead Home and Garden
Internet Retailing Increases Its Share in 2017
Growth of Home and Garden Will Remain Marginal in the Forecast Period
Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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