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Gardening in Italy

Gardening in Italy

The gardening season in 2017 was significantly shortened by an unprecedentedly hot summer that brought high temperatures and drought for a long period of time. With no rain, gardens and balcony plants started to dry out, and in many areas, watering was forbidden in order conserve water. With little to no rain, grass did not have the chance to grow; therefore, sales of lawn mowers were strongly affected.

Euromonitor International's Gardening in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


GARDENING IN ITALY
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Drought Slows Down Growth of Lawn Mowers
Consumers Need Guidance on Correct Usage of Organic Products
Passion for Gardening Is Equally Split Between Men and Women
Competitive Landscape
Power Tools Brands Lead in Gardening
Cifo Increases Its Soil Offer Thanks To Matécsa
Hozelock Detaches From Escher and Creates Hozelock Exel Italia
Category Data
Table 1 Sales of Gardening by Category: Value 2012-2017
Table 2 Sales of Gardening by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Gardening: % Value 2013-2017
Table 4 LBN Brand Shares of Gardening: % Value 2014-2017
Table 5 Distribution of Gardening by Format: % Value 2012-2017
Table 6 Forecast Sales of Gardening by Category: Value 2017-2022
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Executive Summary
Government Stimulus Continues To Support Sales
Real Estate Market Shows Signs of Recovery
Ikea Needs To Simplify the Customer Journey
Online Marketplaces Are A Great Opportunity for Independents
Shopping Experience To Drive Customers To Physical Stores in the Future
Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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