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Gardening in Germany

GARDENING IN GERMANY
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Rising Demand for Personal Retreats Creates Potential for Growth in Gardening
Time Restrictions and An Ageing Population Drive Demand for Convenient Automatic Tools
Competitive Landscape
Product Quality and Targeted Innovations To Drive Further Growth
Wide Product Selection and Strong Distribution Help To Support Sales
Category Data
Table 1 Sales of Gardening by Category: Value 2012-2017
Table 2 Sales of Gardening by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Gardening: % Value 2013-2017
Table 4 LBN Brand Shares of Gardening: % Value 2014-2017
Table 5 Distribution of Gardening by Format: % Value 2012-2017
Table 6 Forecast Sales of Gardening by Category: Value 2017-2022
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Continues To Record Steady But Moderate Current Value Growth
Technology Starts To Impact Home and Garden
Innovation, Diversification and Added Value Stand Out As Key Differentiators
Specialists Remain Important But Internet Retailing Records the Strongest Growth
Home and Garden To Benefit From Technology-driven Premiumisation
Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

Gardening in Germany

Gardening remained a very popular pastime in Germany in 2017. While homeowners valued the relaxing atmosphere of a well-kept garden, representing their individual styles and tastes, consumers living in city apartments also sought ways to benefit from the natural environment. Urban gardening has become one of the main trends in large cities thanks to consumers’ need to reconnect with nature as a result of ever busier, stressful and often technology-dominated lives. Small gardens and greenery can...

Euromonitor International's Gardening in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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