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Gardening in China

Gardening in China

Rising disposable incomes led consumers in China to pursue higher-quality living environments, leading gardening to see a new trend of consumption upgrading, due to consumers’ increasing awareness of aesthetics and health. In 2017, gardening witnessed current value growth which was slightly faster than that seen in 2016. Whilst before, gardening was only of interest to the small group of people living in houses with gardens, more consumers are now tending to purchase horticultural products for t...

Euromonitor International's Gardening in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


GARDENING IN CHINA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Green Lifestyles Increase the Popularity of Gardening Products
the New Business Model of Educating Consumers Boosts Sales
Manufacturers Tailor Products To Suit Domestic Consumers
Competitive Landscape
Zhejiang Hongyue Horticultural Corp Leads Gardening in 2017
Fragmentation Due To Many Unbranded Products
Domestic Brands Outperform Their International Competitors
Category Data
Table 1 Sales of Gardening by Category: Value 2012-2017
Table 2 Sales of Gardening by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Gardening: % Value 2013-2017
Table 4 LBN Brand Shares of Gardening: % Value 2014-2017
Table 5 Distribution of Gardening by Format: % Value 2012-2017
Table 6 Forecast Sales of Gardening by Category: Value 2017-2022
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Continues To Grow at A Steady Pace
Consumption Upgrading Contributes To Growth in Home and Garden
Strong Fragmentation Remains, With Many Minor Unbranded Products
Offline Channels Integrate With Online Channels, Boosting Sales
Saturation and Housing Policy May Dampen Growth in Home and Garden
Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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